McDonald’s executives have to deal with a public relations issue as they respond to a tweet posted on their official Twitter page referring to President Trump as “a disgusting excuse of a president.”
The tweet was sent early Thursday, and was pinned at the top highlights on the account prior to it being deleted from the feed.
In McDonald’s recent statement on CBS MoneyWatch, they said: “Twitter notified us that our account was compromised.” They also added, “We deleted the tweet, secured our account and are now investigating this.”
Later on that day, the company stated that they concluded that a hack had been responsible for the tweet. “Based on our investigation, we have determined that our Twitter account was hacked by an external source,” McDonald’s said in a later statement. “We took swift action to secure it, and we apologize this tweet was sent through our corporate McDonald’s account.”
The unexpected tweet portrays some of the many risks with high-profile social media accounts, which are often hacked or targeted by conniving internet “trolls”.
As for this particular fake tweet from the huge company, many fans expressed their love for it throughout Thursday.
“I’ll buy 100 McNuggets right now if you put the tweet back up,” said one on Twitte, as others added, “I’ll throw in another 100” as well as “I will buy 500 McNuggets and donate them to the homeless.”
Many Trump supporters were not amused, but many experts said that the tweet may actually help boost McDonald’s opinions.
A few Trump supporters claimed that McDonald’s didn’t do enough to apologize for the rogue statement and encouraged a boycott.
“Hey @McDonaldsCorp YOU can’t just undo a tweet!!! Since you don’t support America, Americans will not support YOU!!! #BoycottMcDonalds,” said @Debbie92083.
Harm to the Brand
Analysts stated that this hack will raise security concerns at Twitter, but will probably not do much damage to the chain overall.
“As long as Trump doesn’t tweet at them directly, which could be pretty disastrous, this will be a short-term thing for them,” Mike Froggatt, intelligence director at L2, said.
“Twitter trending topics last for maybe 6 hours, a backlash for 10 to 12 hours and then it goes and the herd moves on,” Froggatt stated.