Facebook’s instagram stated on Tuesday that now Instagram users can freely use face filters like the ones inaugurated by Snapchat a year and a half ago, which enabled Snapchat users to wear flower crowns and have deer and puppy faces with rainbow tongues.
Instagram is introducing itself as a facefilter app through launching eight filters, including furry koala ears and tiaras. The face filters introduced by Instagram seemingly pattern after those launched by Snapchat with which one can add a partner into the frame while having the same filter.
Facebook and Instgram pattern after Snapchat
Technically, Instagram users will be enabled to hit into the camera and view face filters from the right-hand corner below. Then, they can capture a photo or record a video.
Instagram has been following Snapchat in footsteps since August; Instagram kicks off stories that can be shared by users then drop out of sight after 24 hours since. The same story was featured by Facebook in March, but it was not much popularised.
The fact that Facebook and Instagram seem to pattern after Snapchat has the company into a flight of rage.
Snapchat’s numbers are affected by copycat features
Snap CEO Evan Spiegel addressed Facebook, saying, “If you want to be a creative company, you have got to be comfortable with and basically enjoy the fact that people copy your stuff”.
On the other hand, Instagram’s head of product Kevin Weil announced, “If we’re being honest with ourselves, this is the way the tech industry works and frankly, it’s how all industries work.”
“Kudos to Snapchat for being the first to Stories, but it’s a format and it’s going to be adopted widely across a lot of different platforms,” Weil said at the TechCrunch Disrupt conference in New York.
Only five million daily active users joined Snapchat in the final quarter of 2016, which fall short of the 10 million who used to install the app in each of the previous four quarters. It is claimed the decline came as a result of Instagram creating the Snapchat-debuted features.